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Willis Towers Watson is a leading global Affinity solutions provider. Our Affinity business model has been created for organisations that wish to sell insurance alongside their main activities and understand that selling insurance is not just about increasing the bottom line, but about creating long-term value.

Unlike traditional Affinity programmes, Willis Towers Watson’s Affinity model is not about sourcing products and finding clients with a database to sell to. We win through client engagement. We work with our clients in partnership as solution providers to establish a deep understanding of their business challenges and build an Affinity programme tailored to their needs, thereby creating a virtuous circle that ultimately helps our clients improve financial results and customer loyalty.

Our Affinity strategy explained

Our Affinity model is made up of four key components:

  • Industry expertise, which allows us to build our strategy on industry insights.
  • An analytics-based approach, with global resources and data, which means we provide our clients with proven solutions.
  • Modular plug-and-play business solutions, which guarantee a quick implementation and the delivery of high-quality services.
  • Our broking strategy brings well-designed products to you, which means you get the best prices, terms and conditions.

All these components are seamlessly brought together through our Affinity technology, delivering exceptional outcomes for our clients and excellent customer service for the end-customer.

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